The needs of customers are ever-changing. With the rise of online research, ensuring that customers choose your product over your competition is essential. Here's a few reasons to adopt a holistic marketing approach:
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In the world of hospitality, where customer experiences reign supreme, the art of marketing is far from one-dimensional. Think beyond billboards, social media, and email campaigns; think of an approach that encompasses every facet of your business, from the front-line staff to the management. Think holistic marketing.
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For as long as I can remember, I've had a strong desire to express my creativity through drawing. However, there was always a frustrating barrier between my imagination and the paper. It wasn't just about artistic skill or ideas; it was about the coordination between my hand and brain. I could color in the lines, or build, sculpt, arrange things, but I struggled with getting my ideas/visions onto paper in an original sketch. I would get books of how to draw cartoons, but aside from being able to basically trace what I saw, I could never get my own characters on to the page. I struggled with this challenge for years, I got a graphic design degree even! And passed a drawing class, where when given time, tools and such, I did get better, but somehow, I was never able to fully transition that to my own work.
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In the world of marketing, creativity is often hailed as a superpower. Marketers strive to think outside the box, spot trends, and devise innovative strategies to connect with their target audiences. While it's true that many creative geniuses have made their mark in the field, there's an often-overlooked group of individuals whose neurodivergent traits provide them with unique strengths when it comes to marketing: those with ADHD (Attention Deficit Hyperactivity Disorder) and Autism.
I want to take a moment, and illustrate how individuals with ADHD and Autism possess remarkable abilities to see patterns, analyze needs, and think creatively, making them invaluable assets in the world of marketing.
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The UK hotel and hospitality industry is always changing, and so are the marketing strategies that businesses in this sector need to use to succeed.
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Open communication is essential for a successful partnership with any business vendor, but especially so with your off site, freelance or outsourced marketing team. In this blog post, we will discuss why open communication is so important, and how to improve communication between you and your marketer. We will also discuss the detrimental effects of not communicating effectively.
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New shop by Scottish Artist Neah McGregor
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