Open Communication: The Key to a Successful Partnership with a Freelance Marketing Professional
Open Communication
The Key to a Successful Partnership with a Freelance Marketing Professional
Open communication is essential in all business relationships. However, this is no more true than when hiring an outside professional to manage your marketing. This person needs to be able to understand your business goals, target audience, and brand message in order to develop and implement effective marketing campaigns. Once you have gotten started, you also need to be able to communicate your feedback and expectations to your marketer in order to ensure that you are getting the most out of the partnership.
Why is open communication important in a partnership with a marketing pro?
Open communication is important in a partnership with a freelance marketing professional for a number of reasons. First, it helps to build trust and rapport. When you and your marketing pro feel comfortable communicating openly with each other, you are more likely to work together effectively.
Second, open communication helps to improve decision-making. When you are able to share your different perspectives and ideas with your marketing pro, you are more likely to come up with the best possible solutions to your marketing challenges.
Third, open communication helps to reduce conflict and misunderstandings. When you and your marketing professional are able to communicate openly and honestly with each other, you are less likely to misunderstand each other's intentions or motivations. Which in turn, gives both sides the ability to learn, give honest feed back and constructive criticism without egos getting bruised.
How to improve communication with your freelance marketing professional
There are a number of things you can do to improve communication with your marketing pro:
Set clear expectations: Before you start working with a marketing pro, it is important to set clear expectations for the project. This includes discussing your business goals, target audience, brand message, and budget.
Provide regular honest feedback: It is important to provide regular feedback to your marketer. This helps to ensure that they are on the right track and that the work they are producing is meeting your expectations. Most importantly, be honest, if you don’t like it, or want something changed, speak up! Your marketing pro is not a mind reader, so if you don’t say anything, they will assume you like it!
Be Proactive: las minute deals are great, but long term planning is far more effective, and allows you the ability to gauge results and gain a stable flow of business. This also allows for changes, mishaps, or issues that may arise because you have enough time to pivot if needed.
Be responsive: When your marketing pro reaches out to you, it is important to be responsive. This shows that you value their time and that you are committed to the partnership.
Use communication tools: There are a number of communication tools available that can help you to stay in touch with your pro, many businesses have their own systems that they have found works well for them, and can tailor this to your needs as well. This includes email, project management software, and video conferencing.
What to do if communication is not going well
If communication is not going well with your marketing pro, it is important to address the issue as soon as possible. Start by having a conversation with your pro to discuss your concerns. Be specific about what is not working and what you need to change. Whenever possible, come with solutions, or ideas on how to change this in a collaborative manner.
If you are unable to resolve the issue through direct, and honest communication, you may need to find a new Pro team. However, it is important to give your marketing pro a chance to address your concerns before you end the partnership. This is often also the best for your company, as onboarding another marketing team can be time consuming and costly.
At Neah McGregor Studios, We value open, honest communication above everything.
We value open, honest communication with our clients. We believe that open communication is essential for a successful partnership. We encourage our clients to communicate their feedback and expectations to us early and often and honestly. We also make sure to keep our clients updated on our progress and to communicate any potential challenges or delays.
We believe that open communication leads to better results for our clients. When we are able to communicate effectively with our clients, we are able to develop and implement more effective marketing campaigns. We are also able to resolve any issues quickly and efficiently.
If you are looking for a marketing partner who values open, honest communication, we encourage you to contact us. We would be happy to discuss your marketing needs and how we can help you to achieve your business goals.