In the world of hospitality, where customer experiences reign supreme, the art of marketing is far from one-dimensional. Think beyond billboards, social media, and email campaigns; think of an approach that encompasses every facet of your business, from the front-line staff to the management. Think holistic marketing.
Read MoreIn the world of marketing, creativity is often hailed as a superpower. Marketers strive to think outside the box, spot trends, and devise innovative strategies to connect with their target audiences. While it's true that many creative geniuses have made their mark in the field, there's an often-overlooked group of individuals whose neurodivergent traits provide them with unique strengths when it comes to marketing: those with ADHD (Attention Deficit Hyperactivity Disorder) and Autism.
I want to take a moment, and illustrate how individuals with ADHD and Autism possess remarkable abilities to see patterns, analyze needs, and think creatively, making them invaluable assets in the world of marketing.
Read MoreThe UK hotel and hospitality industry is always changing, and so are the marketing strategies that businesses in this sector need to use to succeed.
Read MoreOpen communication is essential for a successful partnership with any business vendor, but especially so with your off site, freelance or outsourced marketing team. In this blog post, we will discuss why open communication is so important, and how to improve communication between you and your marketer. We will also discuss the detrimental effects of not communicating effectively.
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